Smart Numbers and Business Branding
by Business 1300, on 14/10/15 9:25 AM
Branded Smart Numbers Make a Lot of Sense
Smart numbers won’t make a brand but they can certainly make it complete. Imagine every time a customer dials your business number they are dialling your business name.
Business branding is one of the most important and valuable parts of the business. It represents what the company stands for and gives it a unique identity. Millions of dollars are being spent every year on logo design, colour schemes and catchy tag lines, not to mention domain names and website design.
Incorporate Your Business Name in the Phone Number
Starting with the business name and a relevant domain name, a business brand is born. But what about the phone number? One of the major points of contact with a business. That’s where a smart number comes into play.
Smart numbers are 13, 1300 and 1800 numbers that have a memorable numeric pattern or spell a word using the telephone’s alphanumeric keypad. You can incorporate your business name in a smart number and re-enforce your brand through the telephone number. That way every time a customer dials your business number, they are also dialling your business name.
Matching Domain Names and Phone Numbers
Consistency is the key to any business branding. The more ways in which the brand is promoted, the bigger the impact it will have. Matching the business name with the domain name and the telephone number is a powerful way to create consistency and ensure that it is promoted every time a customer is engaged. Even visually, on a website or the company stationery and promotional material, having a phone number incorporating the business name or its branding will make a definite impact.
Display Your Brand Name More Frequently
Repetition and frequency are an essential part of brand awareness. Quite simply, the more times it’s seen, the more it gets remembered. Having a smart number incorporating the brand name allows for repetition. Take a website as an example. The top banner can have the brand name and the logo, with the brand name repeated in the phone number.
Smart numbers deliver many benefits to a business but none as powerful as the ability to incorporate a brand name in a phone number. Together with the business name, the domain name, and a catchy tag line, a smart number truly completes the business branding experience.