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Build Your Business Brand


Promote Your Business with a Phone Name

Create Brand Awareness. Increase Business Presence. Be 5x More Memorable.

Phone names are 13, 1300 and 1800 numbers that spell the name of the business through the alphanumeric keypad. They're a fantastic way of continually promoting the business name through the company's telephone number. Rather than remembering a sequence of numbers, customers only have to remember the business name.

The numbers are sold by ACMA (Australian Communications and Media Authority) which manages and administers all the numbers. Business 1300 offers a FREE Search and Advice service to help you find the right phone name for your business. We'll search the ACMA database for an available number that best suits your needs, and then if you decide to go ahead, purchase it on your behalf.

Make Your Business 5 Times More Memorable

Research has shown that phone names are at least 5 times more memorable than ordinary phone numbers. There is no better way to ensure that your business is remembered through a phone number.

Improve Brand Awareness and Promote your Business Name

Repetition is the key to ensuring your business name is rememberedEvery time a customer dials your number they're also dialling your business name. It's a great way to keep on promoting your brand. It's even working for your business by just being displayed on your website or marketing material.

Boost Business Presence

Project an image of a business that's a serious player in the marketplace. A phone name adds a unique and professional touch to business branding. It stands out and makes an impact.


Phone Names Are 5x More Memorable

A phone name is 5 times more memorable than an ordinary number and will make your business stand out from the crowd and get remembered. Promote your business name every time a customer dials or looks at your phone number.

Key Benefits


Maximise Return on Advertising Investment

Being more memorable, the numbers are proven to increase response rates from advertising and marketing activities. Create more effective business ads with a phone name.

Get the Edge on your Competitors

A business phone name is an excellent way to stand out from the crowd. It's a lot more unique than an ordinary phone number, adding a valuable point of difference to a business.

Enterprise Grade Features and Functions

Inbound numbers, including phone names, come with an extensive range of features and functions. They are designed to create an outstanding caller experience and improve the call handling process.

Own The Number Outright

We don't lease numbers and the ROU (Rights of Use) is transferred to you so the number becomes your asset.  This is important as the only way of having full control is to be the ROU holder.

Display Your Brand Name More Frequently

Repetition and frequency are an essential part of brand awareness. Quite simply, the more times it’s seen, the more it gets remembered. A phone name directly displays your name, meaning more brand exposure.

Easy for Your Customers to Remember

Phone names make it easy for your customers to remember your phone number. They simply have to remember your business name and the 1300 or 1800 prefix.

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Phone Name Examples

Imagine Every Time Someone Dials Your Number They're Also Dialing Your Business Name

There are many examples of phones names. Numbers like 1300 HILTON13 POST and 1300 WILSON are just some of the numbers used by leading companies to promote their name and ensure their number gets remembered. And if your exact business name is not available, there are other ways to incorporate it into a 1300 or 1800 number. A popular way is to put the number 4 before the name. For example, 1300 4 WILSON may be a good option. And even though the number is longer than 10 digits, it will still get remembered and the call will connect. When a number is longer than 10 digits, it simply means that the call connects before the full sequence is finished.

Examples of Some Great Phone Names

There are many examples of a phone name being used by some of Australia's leading companies. Some of the examples are: 13 QUIT (Quit Line), 1300 LOADED (Loaded Technologies), 1300 OFFICE (Office Works), 1800 REFLEX (Reflex Paper),  1300 HILTON (Hilton Hotels), 13 POST (Australia Post), 13 RAMS(Rams Home Loans), 1300 SHAVER (Shaver Shop), 1300 YELLOW (Yellow Express), 1300 MEDINA (Medina Apartments), 1800 HOGSTER (Hogs Breath Cafe), 13 MIDAS (Midas Auto Service), 1300 WILSON (Wilson Group), 13 BURBANK (Burbank Homes) and 13 RACV (RACV Insurance and Road Side Assistance).

Check Number Availability

How Much Do Phone Names Cost?

Numbers are purchased through ACMA and vary in price (allocation charge) based on their word value or memorability. Prices range between $250 and $20,000, with the majority of numbers starting at $250. As of August 2020, the following numbers were available:

1300 Numbers

  • 748,000 numbers @ $250
  • 8,400 numbers @ $750
  • 3,600 numbers @ $1,000 Plus

1800 Numbers

  • 801,000 numbers @ $250
  • 8,000 numbers @ $750
  • 3,400 numbers @ $1,000 Plus

13 Numbers

  • 5,300 numbers @ $400
  • 600 numbers @ $1,000 Plus
Check Number Availability

Connect Your Number from $5 per Month

Business 1300 is one of Australia's leading providers of inbound numbers. You can connect your 13, 1300 or 1800 number to one of our highly competitive plans from as little as $5 per month. See our Plans and Pricing for more information.

Once you buy a phone name and the ROU is allocated to you or your business, it has to be connected to a network. Our ultra-competitive plans start from $5 per Month.

  • Includes a Full Range of Features and Functions
  • Ultra-Competitive Pricing
  • Call Credits Included on Fully Featured Plans
Plans and Pricing
Make An Enquiry

Need Some Help Getting a Phone Name?

Getting a phone name is easy. Our Free Search and Advice service is designed to help you search the ACMA database for the best possible number, giving you multiple choices to choose from. Once you choose the right number, we will purchase it on your behalf through ACMA. Call us on 1300 00 1300 or CLICK HERE to make an online enquiry.


Build Your Business Brand with a Phone Name

Make Your Business Even More Outstanding

Make An Enquiry