Phone names are 13, 1300 and 1800 numbers that spell the name of the business through the alphanumeric keypad. They're a fantastic way of continually promoting the business name through the company's telephone number. Rather than remembering a sequence of numbers, customers only have to remember the business name.


Business 1300 helped us find a fantastic smart number for our business. The process was seamless and very quick. We recommend 1300 phone names for any business looking to stand out from the crowd and reach out to their customers.

Theo M - Director

Promote Your Business Name with a Phone Name

Phone names up to 5 times more memorable than ordinary numbers, and that will make your business stand out from the crowd and get remembered. Promote your business name every time a customer dials your number.

Imagine Every Time Someone Dials Your Number They're Also Dialling Your Business Name

The numbers are sold by ACMA (Australian Communications and Media Authority) which manages and administers all the numbers. Business 1300 offers a FREE Search and Advice service to help you find the right phone name for your business. We'll search the ACMA database for an available number that best suits your needs, and then if you decide to go ahead, purchase it on your behalf.

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We do not lease numbers and the EROU (Enhanced Rights of Use) is transferred to you and becomes your asset. This is important as the only way of having full control of the number is to be the EROU holder. Otherwise any marketing investment or goodwill created in the number may become someone else’s.

Call us on 1300 00 1300 or CLICK HERE and we'll find the right phone name for your business.

Key Benefits of Phone Names

Make Your Business 5 Times More Memorable

Research has shown that phone names are at least 5 times more memorable than ordinary phone numbers. There is no better way to ensure that your business is remembered through a phone number.

Improve Brand Awareness and Promote your Business Name

Every time a customer dials your number they are also dialling your business name. Repetition is the key to ensure that your business name is remembered.

Boost Business Presence

Project an image of a business that's a serious player in the marketplace. A phone name adds a unique and professional touch to business branding.

Maximise Return on Advertising Investment

Being more memorable, the numbers are proven to increase response rates from advertising and marketing activities. Create more effective business ads with a phone name.

Get the Edge on your Competitors

A business phone name is an excellent way to stand out from the crowd. It's a lot more unique than an ordinary phone number, adding a valuable point of difference to a business.