Promote Your Business with a Phone Name

Brand Awareness

Business Presence

5x More Memorable


Phone names are 13, 1300 and 1800 numbers that spell the name of the business through the alphanumeric keypad. They're a fantastic way of continually promoting the business name through the company's telephone number. Rather than remembering a sequence of numbers, customers only have to remember the business name.

The numbers are sold by ACMA (Australian Communications and Media Authority) which manages and administers all the numbers. Business 1300 offers a FREE Search and Advice service to help you find the right phone name for your business. We'll search the ACMA database for an available number that best suits your needs, and then if you decide to go ahead, purchase it on your behalf.


Business 1300 helped us find a fantastic smart number for our business. The process was seamless and very quick. We recommend 1300 phone names for any business looking to stand out from the crowd and reach out to their customers.

Theo M - Director

Phone Names Are 5x More Memorable

A phone name is 5 times more memorable than an ordinary number and will make your business stand out from the crowd and get remembered. Promote your business name every time a customer dials or looks at your phone number.

Imagine Every Time Someone Dials Your Number They're Also Dialling Your Business Name

There are many examples of phones names. Numbers like 1300 HILTON, 1300 PROGRESSIVE and 1300 WILSON are just some of the numbers used by leading companies to promote their name and ensure their number gets remembered. And if your exact business name is not available, there are other ways to incorporate it into a 1300 or 1800 number. A popular way is to put the number 4 before the name. For example, 1300 4 WILSON may be a good option. And even though the number is longer than 10 digits, it will still get remembered and the call will connect. When a number is longer than 10 digits, it simply means that the call connects before the full sequence is finished.

Examples of Some Great Phone Names

There are many examples of a phone name being used by some of Australia's leading companies. Some of the examples are: 13 QUIT (Quit Line), 1300 LOADED (Loaded Technologies), 1300 OFFICE (Office Works), 1800 REFLEX (Reflex Paper),  1300 HILTON (Hilton Hotels), 1800 PROGRESSIVE (Progressive Insurance), 13 RAMS (Rams Home Loans), 1300 SHAVER (Shaver Shop), 1300 YELLOW (Yellow Express), 1300 MEDINA (Medina Apartments), 1800 HOGSTER (Hogs Breath Cafe), 13 MIDAS (Midas Auto Service), 1300 WILSON (Wilson Group), 13 BURBANK (Burbank Homes) and 13 RACV (RACV Insurance and Road Side Assistance).


Getting a phone name is easy. Once you choose the right number, we will purchase it on your behalf through ACMA. We do not lease numbers and the ROU (Rights of Use) is transferred to you and becomes your asset. This is important as the only way of having full control of the number is to be the ROU holder. Otherwise any marketing investment or goodwill created in the number may become someone else’s.

Call us on 1300 00 1300 or CLICK HERE and we'll find the right phone name for your business.

Key Benefits of Phone Names

Make Your Business 5 Times More Memorable

Research has shown that phone names are at least 5 times more memorable than ordinary phone numbers. There is no better way to ensure that your business is remembered through a phone number.

Improve Brand Awareness and Promote your Business Name

Repetition is the key to ensuring your business name is rememberedEvery time a customer dials your number they're also dialling your business name. It's a great way to keep on promoting your brand. It's even working for your business by just being displayed on your website or marketing material.

Boost Business Presence

Project an image of a business that's a serious player in the marketplace. A phone name adds a unique and professional touch to business branding. It stands out and makes an impact.

Maximise Return on Advertising Investment

Being more memorable, the numbers are proven to increase response rates from advertising and marketing activities. Create more effective business ads with a phone name.

Get the Edge on your Competitors

A business phone name is an excellent way to stand out from the crowd. It's a lot more unique than an ordinary phone number, adding a valuable point of difference to a business.