Phone Call Tracking

Phone call tracking is software that identifies where your inbound calls come from. It assigns unique phone numbers to your marketing channels, ads or web visitors, then matches each call to the source, campaign and keyword that generated it, so you know exactly which marketing is making the phone ring.

When a visitor lands on your website, a small piece of code swaps your standard phone number for a tracking number tied to how they arrived, such as paid search, organic search or social media. When they call, that number tells the system where the caller came from, and the call is logged in your dashboard alongside their web activity and the call outcome.

No. Setup involves adding a single code snippet to your website, either through Google Tag Manager or in your site's head tag. Once it's in place, you assign a tracking number to each channel you want to measure in the portal and the data starts flowing.

DNI is the technology that shows each website visitor a different tracking number depending on how they found you. It happens automatically in the background, so visitors see a normal phone number while you capture the source behind every call.

Depending on your plan, you can see the caller's source, medium and campaign, the keyword they searched, the ad they clicked, the pages they viewed, the device they used, the page they converted on, the call duration and outcome, and a recording of the call.

No. Your main number stays the same. Tracking numbers sit alongside it and route calls to your business exactly as before, so callers and staff won't notice any difference.

Yes. You can assign a dedicated tracking number to any offline channel, such as print ads, radio, signage or direct mail, and measure how many calls each one generates.

Yes. Call data can be synced with platforms such as GA4, HubSpot, Microsoft Ads, Slack and Zapier, so phone leads appear alongside your web enquiries in the systems your team already uses.

Yes. Call recording is included and useful for sales coaching, staff training and quality control. You'll need to make sure your recording announcements comply with Australian privacy requirements, which we can help you set up.