13 Numbers

13 numbers are virtual inbound numbers made up of just six digits, such as 13 13 13. Like other inbound numbers, they aren't tied to a single physical phone line. Instead, they sit in front of your existing phone services and route incoming calls through to wherever you want them answered.

When a customer dials your 13 number, the call travels across the network to the answer point you've chosen, such as a landline, mobile, or a call centre. You control how those calls flow, and you can direct them based on the time of day, the caller's location, or your business operating hours, so every call is handled the right way.

All three are inbound numbers that direct calls to your business from anywhere in Australia without the need for an area code, and they come with the same features and functions. What sets them apart is their format, cost, and the impression they give.

A 13 number is the shortest of the three, with only six digits, e.g. 13 13 13. The caller is charged a local call rate from any Australian phone line, including mobiles. That compact six-digit format makes a 13 number the most memorable and the most effective for marketing, which is why it tends to be used by large, well-established organisations. It sits at a higher price point, though its recall value can easily justify the cost for businesses running large-scale advertising campaigns.

A 1300 number has ten digits, with the caller paying a local call rate from any Australian phone line, including mobiles. It's a popular, budget-friendly choice for everyday business lines.

A 1800 number also has ten digits, but calls are free for the caller from any Australian phone line, including mobiles. That makes it perfect for customer service, support lines, and anywhere you want to remove every obstacle to people calling.

Because they have fewer digits, there are fewer 13 numbers available than with other prefixes. Even so, there are still several types to choose from, letting you match your selection to your budget, your brand and how easily you'd like customers to remember it. The main options include:

Standard 13 Numbers: chosen at random from the pool of available numbers, these are the least expensive option. They're a great fit when all you need is a credible national number and a particular pattern isn't a priority.

Premium Numbers with Memorable Patterns: these feature repeating digits or simple sequences that are easier to remember. They come with a higher one-off fee, but that memorability can pay off by making your advertising more effective.

Smart Numbers (Phone Words/Phone Names): using the letters mapped to each key on the phone keypad, a Smart Number spells out a word or your business name, such as 13 QUIT. Because they're so easy to recall and link directly to your brand, they can lift marketing response rates considerably.

Brand New or Existing Numbers: begin fresh with a new number or port an existing 13 number across to our network. Porting means the number your customers already use stays the same.

The right fit really comes down to what matters most to you. When keeping costs down is the priority, a standard number handles it with ease. But if you'd like your number to do more for your marketing, a Premium or Smart Number is well worth considering.

Choosing B1300 to host your 13 number means partnering with a full-service provider and connecting the number to an Australian Tier-1 Carrier Grade Network trusted by some of the largest companies in the country. Because a 13 number is a premium, high-profile asset, it pays to have it hosted by a team that understands how to get the most value from it and hosts it on a network you can trust.

With B1300, you get access to a complete suite of enterprise grade call management features you can tailor to your business, including state-of-the-art Call Analytics and AI Call Intelligence. Our Online Number Management Portal puts you in full control of your call flow, letting you adjust how calls are handled in real time to keep pace with your operations.

Just as importantly, B1300 doesn't lease its numbers, so your 13 number 'belongs' to your business and you retain full control over it. Combined with our Free Search and Advice service, hands-on account management, and ongoing support, B1300 gives you everything you need to make your 13 number work as hard as possible for your brand.