13 NUMBERS

13 Number Cost vs 1300-1800 Numbers

The cost of a 13 number is substantially higher than a 1300 or 1800 number. The reason is that 13 numbers attract an additional ACMA numbering charge of $695 (plus GST) per Month, making the overall cost much greater. The same numbering fee for 1300 and 1800 numbers is only $1 p.a. and is usually absorbed by the carrier.

For businesses that advertise through radio, TV or display advertising, using a high recall number can make a significant difference to the success of the advertising campaign. Given that such campaigns often cost many thousands of dollars, an additional monthly fee of $695 is well justified.

For information on our 1300 Number Plans and 1800 Number Plans, please click on the link. Plans start at $15 per Month and don't attract an additional numbering charge.

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Businesses That Should Consider a 13 Number

• National distributors of products or services, especially directly to the consumer market. Customers are more likely to remember a six digit number and calls are charged at the local call rate from any Australian phone line.
• Businesses that advertise their products and services on a large scale and the phone number is the featured point of contact. Being more memorable, 13 numbers generate better response rates and more inbound calls. 
• Businesses where the major point of contact is the telephone number and its important the number is easy to remember. Get more repeat business and referrals by having a highly memorable number. 
• Businesses that are competing directly with large, national companies and its important they're seen as being in the same league. 
• Businesses that want to look 'bigger' than their competitors and want to make an impact. Getting a 13 number elevates the company's status.
• Businesses that do a lot of display advertising such as signage (building and motor vehicle), billboards and posters. Shorter numbers are easier to remember and especially useful for display advertising where its only seen for a very short time by the passing traffic.
• Businesses that advertise on radio or TV, where high recall numbers are important to maximise the response rate. An easy to remember number, especially with a short sequence, can make a lot of difference to the success of the campaign.

If you're unsure as to whether a 13 number is right for your business, speak to one of our Business Consultants on 1300 00 1300 or CLICK HERE to make an online enquiry. We're the experts in helping businesses get the right number for their needs.