Much More Than a Number

Smart Numbers are 13/1300 and 1800 numbers that have a memorable numeric pattern or spell a word using the phone's alphanumeric keypad. There are three types of numbers. Phone Names such as 1800 REFLEX or 1300 HILTON spell the name of the business and are an excellent way to promote the business name. Phone Words such as 1300 GET TINT and 1800 DONATE incorporate the product, service or an action word that's in line with the company branding. A smart number can also come with a highly memorable numeric pattern like 1300 000 300 or 1300 00 1300.

There have been over 55,000 numbers purchased through ACMA since 2004. As their popularity increased over the years, more and more businesses are taking advantage of their benefits. They're easier to remember and generate better response rates from marketing and advertising activities.

There are still over 1.5 million numbers available to purchase. Even though a lot of the generic word numbers have already been allocated, there are still many variations available. A common practice is to use a number before the required word. As an example, the word DISPLAY can be very effectively used with a '2' or a '4' in front of it e.g. 1300 2 DISPLAY or 1300 4 DISPLAY. There is also a huge range of highly memorable numeric sequence numbers available. These are an excellent alternative to phone names and phone words.


Business 1300 helped us find a fantastic smart number for our business. The process was seamless and very quick. We recommend 1300 phone names for any business looking to stand out from the crowd and reach out to their customers.

Theo M - Director

Phone Names

Build Your Business Brand

Phone Names are a fantastic way to build brand awareness by incorporating your business name in the number. Just displaying it promotes your brand and every time someone dials your number, they're also dialling your business name.

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Phone Words

Promote Your Business

Smart Numbers can also spell the name of the product, service or industry. They're up to 5 times more memorable than ordinary numbers and are an excellent way to enhance your marketing and increase response rates.


Smartnumbers are sold by ACMA (Australian Communications and Media Authority) which manages and administers all the numbers. Business 1300 offers a FREE Search and Advice service to help you find the right number for your business. We'll search the ACMA database for an available number that best suits your needs, and then if you decide to go ahead, purchase it through ACMA on your behalf.


We do not lease numbers and the EROU (Enhanced Rights of Use) is transferred to you and the number becomes your asset. This is important as the only way of having full control is to be the EROU holder. Otherwise any marketing investment or goodwill created in the number may become someone else’sCall us on 1300 00 1300 or CLICK HERE and we'll find the right number for your business.

Key Benefits

Get Better Response Rates from Your Marketing

Smartnumbers make an impression and are easy to remember. Not only do they have the 'wow' factor and are promoting your business by just being displayed, they're also proven to be more memorable. And that means more calls leading to more business.

Strengthen Your Business Image

Displaying the number on the company website, business signage and other promotional material creates a strong first impression. It installs credibility and strengthens the image, and that means more customer enquiries.

Generate More Word-of-Mouth Referrals

A smartnumber will make an impression and get remembered. It will stick in your customer's mind and they will easily be able to pass it onto their family and friends. And that means more business from the best source of marketing, referrals!

How to Get a Smart Number?

Smartnumbers can either be obtained directly from ACMA (Australian Communications and Media Authority) or through Business 1300, which offers a Free Search and Advice service. We’ll search the ACMA database for a selection of numbers best suited to your business. We’ll then contact you to discuss the best option for your business requirements and buy the number on your behalf. This is a free service and there is no obligation to buy or connect the number through Business 1300.