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Toll Free Numbers vs Local Inbound Numbers: Which is Better Suited For Your Business


When starting a business, establishing a phone service for customers to contact is crucial. While social media messaging, email and virtual chatbots are beginning to diversify customer contact routes, phone lines are still in demand.

There’s no doubt toll free numbers are an incredible marketing tool, but are there instances where a local presence may be more beneficial for sales?

Read on to learn more about the difference between toll free and local numbers, how they compare, and which option may be better suited for the needs of your business. 

The Difference Between a Toll Free and Local Number

Local inbound numbers target customers within a specific region. They are particularly effective for businesses trying to establish themselves as a local presence. Valuable for freelancers and local businesses with a walk-in location radius of a few kilometres.

Toll free numbers or 1800 numbers make it easier for customers across Australia to contact a business. They can also help to improve customer service and satisfaction as they offer a range of call management functions which can lead to a more seamless experience. 

Typically, businesses who receive more calls from locations across Australia or businesses wanting to expand their business beyond their local area are more likely to purchase a 1800 number.  They are also valuable for businesses without a physical location, as they can give the impression of a larger and more recognised corporation. 

Pricing for Toll Free and Local Numbers

Business 1300 offers both 1800 and local inbound number plans. Our local inbound number plans start at just $9 per month and with a range of features available including, IVR, Voice 2 Email, time based routing, call forwarding and more. 

Our 1800 inbound number plans start at just $15 per month with features including a 24/7 helpline, IVR, Voice 2 Email, geo routing, call overflow, call distributing and more. While the monthly price may be more, having a more memorable number and dynamic features can make a positive impact on your business.

How Toll Free and Local Numbers Compare

Toll free and local numbers differ in the way they work and operate, as well as the features available. Here’s how they line up.

13-1300-1800 Numbers


As the name suggests, a local number should be used when targeting a customer base in a specific region. On the other hand, a 1800 number on the other hand can be used to reach geographic regions across Australia. 


Local numbers work just like a usual landline – charging the caller depending on their carrier’s rates. This is why local numbers may not always be the best option for businesses who receive calls outside of their local area. Toll free numbers instead require the business to take on the charge of the calls, but in return, it provides customers with better access to the appropriate representatives for your business.

Professional Appearance

Toll free numbers provide a much more professional business image than local numbers. This can help improve your credibility. They are also usually much easier to remember, especially if you invest in a smart number, which uses words or phrases to create a number that customers can immediately associate with your business.


Toll free numbers are with you for as long as you wish, which means if you change office - you don’t need to change your business number. They can also be forwarded to any office or phone depending on the day of the week, time of day or location of the caller. Local numbers, however, need to be changed should you ever relocate your business and offer less flexibility when it comes to call forwarding. 

Toll Free Number vs Local Number FAQs

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We'll Find the Right Number for Your Business


Not sure which number is right for your business? Call us on 1300 00 1300 and talk to one of our Business Consultants. They'll be able to further explain any differences and suggest the best option for your requirements.

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