---
title: Smart Numbers | 13-1300-1800 Numbers | Australia
description: Smart Numbers are an Excellent Way to Enhance Your Business Brand. Get Your 13-1300-1800 Smart Number Here. NO Monthly Lease Payments. Ultra-Competitive Rates.
image: https://www.business1300.com.au/hubfs/B1300%20Website/smart%20numbers/business1300-smart-numbers-hero-110122.jpg
---
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---
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# **Smart Numbers**
Get a business number that your customers won’t forget.
[Check Number Availability ](https://www.business1300.com.au/smart-numbers#free-search)
## Get Noticed with a Smart Number
A Smart Number is a 13, 1300, or 1800 number that's easy to remember. It can follow a simple pattern like 1300 00 1300, spell a word like 1300 FLOWERS, or even spell a name like 1300 HILTON using the letters on a phone keypad. Because they're up to 5x more memorable than an ordinary landline or mobile, Smart Numbers are a simple way to leave a lasting impression on everyone who calls.
Smart Numbers are managed and distributed by ACMA (Australian Communications and Media Authority) and attract an upfront cost depending on their recall value i.e. more memorable numbers are more expensive. They also come with a ROU (Rights of Use) that allocates the number to you and becomes your asset regardless of whether its connected to a network or not (subject to ACMA rules and regulations).
[](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/218316/6785e870-9a10-4c92-b9da-1f1ba1f28873)
#### Generate More Enquiries
Smart Numbers make an impression and are easy to remember. They have the 'wow' factor and are promoting your business by just being displayed. They are also the numbers that customers recall when they’re ready to enquire and that means more calls leading to more business.
#### Be More Memorable
Because Smart Numbers are up to 5x more memorable than a standard landline or mobile, they make a stronger impression on every ad, sign, and business card. And that means they're far more likely to be remembered when a customer is ready to call.
#### Build Instant Credibility
Featuring your Smart Number on your website, signage and promotional material creates a strong first impression. It builds credibility and reinforces your brand image, and that means more customer enquiries.
## We'll Help You Find the Right Number for Your Business
Choosing the right 13, 1300 or 1800 number isn't always easy. With so many options available, it can quickly become overwhelming. Searching the ACMA database takes time and know-how, and that's where we come in. We live and breathe inbound business solutions, so we understand your needs and make finding the perfect number simple.
## **Simple 3 Step Process **
1
2
3
#### Step 1
### **We'll Search the ACMA Database**
One of our Inbound Specialists will search the ACMA database to find the right number for your business.
#### Step 2
### **We’ll Purchase the Number for You**
Once you've chosen your smart number, we'll purchase it on your behalf. We don't lease numbers so the number becomes your asset.
#### Step 3
### **Connect Your Number from Only $5 per Month**
Once your number is purchased, connect it to a plan from just $5 per month.
## Types of Smart Numbers
There are three types of Smart Numbers:
Phone Names spell the name of your business and are an excellent way to promote your brand.
Phone Words incorporate a product, service or action word that represents your business.
High Recall Numbers feature a highly memorable numeric pattern.
[](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/218316/e0e82ac5-8c63-403f-9292-33abffedfc31)
## Phone Names
Phone names are smart numbers that **spell the name of the business through the alphanumeric keypad**. They're a fantastic way of continually **promoting your business name** through the company's telephone number. Rather than remembering a sequence of numbers, **customers only have to remember the business name** and the prefix.
[](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/218316/e0e82ac5-8c63-403f-9292-33abffedfc31)
## Phone Words
A phone word is a smart number that spells a word using the letters on a phone keypad. It's a powerful way to showcase your product, service or industry. So instead of recalling a string of digits, your customers simply remember the word and the prefix.
[](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/218316/e0e82ac5-8c63-403f-9292-33abffedfc31)
## High Recall Numbers
High Recall Smart Numbers use a **memorable numeric pattern**, making them a great alternative to Phone Names and Phone Words. Their easy-to-remember sequence becomes a valuable marketing asset that can help you generate more enquiries.
[](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/218316/e0e82ac5-8c63-403f-9292-33abffedfc31)
- Smart Number Types
- Phone Names
- Phone Words
- High Recall Numbers
- Smart Number Types
- Phone Names
- Phone Words
- High Recall Numbers
## Over 1.5 Million Numbers Still Available
There are still **over 1.5 million smart numbers available** to purchase. Even though many generic word numbers have already been allocated, there are a lot of variations still available. A common practice is to use a number before the required word. As an example, the word DISPLAY can be used very effectively with a '2' or a '4' in front of it e.g. **1300 2 DISPLAY** or **1300 4 DISPLAY**. There is also a huge range of highly memorable numeric sequence numbers available. These are an excellent alternative when your ideal phone word or phone name has already been taken.
## How Much Do Smart Numbers Cost?
Numbers are purchased through ACMA and vary in price (allocation charge) based on their word value or memorability. Prices range between $250 and $20,000, with the majority of numbers starting at $250.
## Smart Number Benefits
### See How a Smart Number Can Help Your Business
#### You Own The Number
We do not lease numbers and the ROU (Rights of Use) is allocated to you, so the number becomes your asset. This is important as the only way of having full control is to be the ROU holder.
You Own The Number
#### Promote Your Brand
Phone Names are a great way to keep your business name in front of customers every time they see or ‘dial’ your number. Or you can choose a Phone Word to promote your product or service instead.
Promote Your Brand
#### Stand Out from the Crowd
Get an edge on your competitors and stand out from the crowd. While they advertise hard-to-remember landline and mobile numbers, a Smart Number is sure to get you noticed.
Stand Out from the Crowd
#### Display Your Brand Name More Frequently
Repetition and frequency are essential to building brand awareness. The more often your brand is seen, the more it's remembered. A Smart Number that incorporates your brand name delivers exactly that repetition.
Display Your Brand Name More Frequently
#### Create a Valuable Business Asset
Every dollar spent advertising your number builds recognition tied directly to it. Over time, the number becomes part of your brand identity and customer base, creating real commercial value.
Create a Valuable Business Asset
#### Generate More Referrals
A Smart Number makes an impression and gets remembered. Because it sticks in your customers' minds, they can easily pass it on to family and friends. And that brings you more business from the best source of marketing there is: referrals.
Generate More Referrals
[CHECK NUMBER AVAILABILITY](https://www.business1300.com.au/free-search)
## Connect Your Smart Number from $5 per Month
B1300 is one of Australia's leading providers of inbound numbers. You can connect your 13, 1300 or 1800 number to one of our highly competitive plans from as little as $5 per month. See our [Plans and Pricing](https://www.business1300.com.au/cheap-13-1300-1800-numbers-13-1300-1800-number-cost) for more information.
Once your Smart Number is allocated to you, it needs to be connected to a network before it can receive calls. Our ultra-competitive plans start from only $5 per month. See our [Plans and Pricing](https://www.business1300.com.au/13-numbers-1300-numbers-1800-numbers-australia) for more information.
- Enterprise Grade Features and Functions
- Ultra-Competitive Pricing
- Online Management Portal
PLANS AND PRICING
## Need Some Help Choosing a Smart Number?
### We'll Find the Right Number for Your Business
Let us do all the hard work and search the ACMA database for a selection of Smart Numbers to choose from. B1300 offers a Free Search and Advice service to help you get the right number for your business. Call us on **1300 00 1300** or [CLICK HERE](https://www.business1300.com.au/smart-number-enquiry) to make an online enquiry.
## Smart Numbers - FAQs
What are Phone Words?
Phone Words are 13, 1300 or 1800 numbers that spell a word using the letters on a phone's alphanumeric keypad. So instead of memorising a string of digits, customers only need to remember the word and the prefix. A business can incorporate its product name, service or industry type right into the number, meaning that every time someone 'dials' it, they're effectively 'dialling' your brand.
The main appeal is memorability. Research shows that phone words are up to 5 times more memorable than standard phone numbers which makes marketing more effective, it strengthens branding, and encourages word-of-mouth referrals because the number sticks in people's minds.
In Australia, phone word numbers are allocated through the ACMA database, and their price varies according to the word's value and memorability. Prices range between $250 and $20,000, with the majority of numbers starting at $250.
What are Phone Names?
Phone Names are 13, 1300 or 1800 numbers that spell out a business's name using the letters on a phone's alphanumeric keypad. Rather than remembering a string of digits, customers only need to recall the business name along with the 13, 1300 or 1800 prefix, which makes the number far easier to remember and keeps promoting your brand every time it's 'dialled' or displayed.
The main draw is memorability and brand awareness. Research has shown that phone names are up to 5 times more memorable than ordinary phone numbers, and because every call effectively spells out your business name, the number continually reinforces your brand on your website, ads and marketing material.
In Australia, these numbers are administered and sold through the ACMA (Australian Communications and Media Authority). Prices vary based on a number's word value or memorability, ranging between $250 and $20,000, with the majority of numbers starting at $250. Once you've chosen and purchased a number, you own the Rights of Use so the number becomes your asset.
Are Phone Words and Phone Names Smart Numbers?
Yes. Phone Words and Phone Names are both types of Smart Numbers. Smart Numbers are 13, 1300 and 1800 numbers that either have a memorable numeric pattern (such as 1300 00 1300), spell a word (such as 1300 RUBBISH), or spell a name (such as 1300 HILTON) using the phone's alphanumeric keypad.
How do I get a Smart Number?
There are two ways to get a Smart Number. You can purchase one directly from ACMA through the Numbering System, or you can use our [Free Search and Advice](https://www.business1300.com.au/free-search) service, where we manage the entire process on your behalf. Either way, the number is allocated to you and becomes your asset.
To buy directly from ACMA, you'll need to register an account and pay a registration fee. From there, you can search for an available number and purchase it directly. Smart Numbers range from a once-off $250 to $20,000, with pricing dependent upon memorability i.e. the more memorable the number, the higher the cost. Once purchased, you'll still need to connect the number to a provider like B1300 to activate it and start receiving calls.
Our [Free Search and Advice](https://www.business1300.com.au/free-search) service takes the hassle out of the ACMA process and the number costs exactly the same.
How much do Smart Numbers cost?
Smart Numbers are grouped into six categories based on how memorable they are. 13 Smart Numbers range from $400 to $16,000, while 1300 and 1800 Smart Numbers range from $250 to $20,000, with most priced at $250.
Why should I get a Smart Number through B1300?
Getting your Smart Number through B1300 takes the hassle out of the whole process. With our [Free Search and Advice](https://www.business1300.com.au/free-search) service, one of our Inbound Specialists searches the ACMA database on your behalf to find available numbers that fit your business and budget. They'll walk you through the various options, suggest popular patterns and explore alternatives with you, and it costs no more than going direct to ACMA yourself. Once you've chosen your number, we take care of the purchase and ensure it's allocated to you, then connect it to a network so it's fully functional and ready to take calls.
Do I need to be a business owner to buy a Smart Number?
No, you don't necessarily need to be an established business owner to acquire a Smart Number. Smart Numbers can be held by companies, sole traders, partnerships, and in many cases individuals who intend to use the number in the future. Many people secure a Smart Number while setting up a new venture, before the business is fully trading, to lock in a memorable number or phone word early.
Can I sell my Smart Number?
Yes, you can sell your Smart Number. Because you hold the Rights of Use (ROU) to the number as a business asset rather than merely leasing it, those rights can be traded or transferred to another party. This is one of the key advantages of a Smart Number, it can be bought and sold like other business assets.
Who is ACMA?
ACMA stands for the Australian Communications and Media Authority. It is the Australian Government agency responsible for regulating communications and media services across the country, including telecommunications, broadcasting, radio communications, and the internet.
In relation to phone numbers, ACMA manages the national numbering plan which is the framework that governs all telephone numbers in Australia, including 1300 and 1800 numbers. ACMA oversees the allocation of these numbers and runs the Numbering System through which smart numbers are made available.
What is the ACMA Numbering System?
The ACMA Numbering System is the platform through which all Smart Numbers are managed and made available to the public. It is operated on behalf of the Australian Communications and Media Authority (ACMA), the regulator responsible for the national numbering framework. Smart Numbers can be purchased through the platform.
What is a ROU?
ROU stands for Rights of Use. When you acquire a Smart Number, you aren't buying the number outright, the number itself remains the property of the Commonwealth. Instead, you're granted the Rights of Use, which give you the exclusive right to use that number and hold it as a business asset.
Please be aware that holding the ROU comes with responsibilities. To keep your Rights of Use, you need to connect the number to an active service within 3 years and comply with ACMA's numbering rules. If a number is left disconnected or the rules aren't followed, the Rights of Use can eventually be lost and the Smart Number returned to the pool. In short, the ROU is what makes a Smart Number yours to use, keep, and trade.
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#### We'll Help You Find the Perfect Number
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