Make Your Marketing Stand Out
Phone words are 13, 1300 and 1800 numbers that spell a word through the phone's alphanumeric keypad. They're an excellent way to promote your product, service or industry and rather than remembering a sequence of numbers, your customers only have to remember the word and the prefix.
A product name or industry type can be incorporated into an inbound number in many ways. Business1300 offers a FREE Search and Advice service that will help you find the right phone word for your business. We'll search the ACMA database for an available number that best suits your needs, and then if you decide to go ahead, purchase the number on your behalf.
We do not lease phone words and the ROU (Rights of Use) is transferred to you. That way the number becomes your asset. This is important as the only way of having full control of the number is to be the ROU holder. Otherwise any marketing investment and goodwill created in the number may eventually go to one of your competitors.
The key to successfully promoting a business is being remembered. Research shows that phone words are 5 times more memorable than standard phone numbers.
Incorporate the name of your product or service in the phone word number. That way every time a customer calls your number, they're dialling your product or service.
A phone word adds another level of professionalism to your business brand, making it more substantial and projecting a stronger image.
Phone words are 5 times more memorable than ordinary numbers, giving your business an excellent competitive advantage. Every time a customer dials your business number they're also dialling your product, service or industry. The number is just as effective by simply being displayed on your marketing material. It will stand out and make an impression while promoting your business.
Being more memorable, phone words will make your business ads more effective and generate a better response rate.
Product, service or industry type phone words are an excellent way to get greater exposure in your line of business. They create a point of difference that will make your business stand out among the competition.
Inbound 13-1300-1800 numbers come with a variety of enterprise grade features and functions. They can be set up in a number of ways to ensure that every call creates an outstanding caller experience.
We don't lease numbers and the ROU (Rights of Use) is transferred to you so the number becomes your asset. This is important as the only way of having full control is to be the ROU holder.
Generate more business through word-of-mouth promotion because your customers will easily remember your number and it will stick in their mind.
A phone word makes a strong first impression and customers will be impressed. That creates positive goodwill towards your business right from the start.
Some of Australia's leading companies and organisations use phone words to promote their business. Some of the examples are: 1800 REVERSE (Reverse Call Service), 1300 GO DOGS (Western Bulldogs), 1800 DONATE (Care Australia), 1800 GOT JUNK (World's Largest Junk Removal Service), 1300 SHAVER (Shaver Shop), 13 SICK (National Home Doctor Service), 1300 FUELUP (United Petroleum), 13 GOGO (Shannons Insurance), 13 CABS (Yellow Cabs), 1300 RUBBISH (Australia Wide Rubbish Removal), 1300 FRIDGE (Commercial Fridge Services) and 1300 INSURANCE (Australian Insurance Company).
There are many ways of incorporating a word into a number and making it more memorable. And the word doesn't need to be six letters in length. Even longer numbers like 1300 LEARNTOFLY are very effective. And even though the word is longer than six letters, all calls will still connect. This is called overdial, when a call starts connecting before the full sequence is finished.
If your preferred phone word is unavailable, the use of number 2 and number 4 are a popular way to create new variations. As an example, 1300 2 DISPLAY or 1300 4 TAXADVICE are an excellent way of promoting the services. Another way is to incorporate words like GO before the word, an example would be 1800 GOCLOUD or 1300 GOHARVEY. There is also the option of including other numbers before the start of the word following the prefix. This is especially useful if the required word is less than 6 letters. 1300 123 SAFE is a catchy way of creating an easy to remember phone word but also using numbers.
Numbers are purchased through ACMA and vary in price (allocation charge) based on their word value or memorability. Prices range between $250 and $20,000, with the majority of numbers starting at $250. As of August 2020, the following numbers were available:
Business 1300 is one of Australia's leading providers of inbound numbers. You can connect your 13, 1300 or 1800 number to one of our highly competitive plans from as little as $5 per month. See our Plans and Pricing for more information.
Once you buy a phone word and the ROU is allocated to you or your business, it has to be connected to a network. Our ultra-competitive plans start from $5 per Month.
Talk to our Business Consultants and discuss your options. Contact us on 1300 00 1300 or CLICK HERE to make an online enquiry. We're the experts in helping businesses get their ideal number. We offer a full range of numbers including Freepool and state based local landline numbers. So you're guaranteed to get the right advice.
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