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A Guide: Smart Numbers and Phone Words


If you’re thinking about getting a 13, 1300 or 1800 number for your business, considering a smart number that spells a word or uses a memorable pattern may be a worthwhile investment.

Customised phone words can help small businesses and large corporations stand out by creating a distinguishable and unforgettable brand presence. Read on to learn more about how they work and why more and more businesses across Australia are choosing smart numbers.  

What Are the Benefits of Using a Smart Number for Business?

Smart numbers can help your business generate more enquiries, better response rates and strengthen your overall business image. Implementing a word or phrase into an easy to remember number, quicker recall for prospects is more likely when attempting to contact your business.

Also, when you purchase a smart number, you will also own the ROU (rights of use), which means you will have full rights to the use of that number - no ongoing lease payments required. 

Securing Your Own Smart Number

With over 1.5 million 1300 and 1800 smart numbers available for purchase, securing the perfect one for your business is simple. Business 1300 offers a free advice and search service using the ACMA database to browse available numbers that suit the unique needs of your business. Once you find a smart number you like, we can purchase it on your behalf.

Types of Smart Numbers

Picking the right type of smart number can depend on your industry, budget and what you’re looking to achieve. There are three primary types of smart numbers.

Smart Numbers

Phone Names

Increase your business presence, create brand awareness and be 5 times more memorable with a phone name. Spelling the name of your business through a phone’s alphanumeric keypad, phone names are a great technique for promoting a business name, as that’s all customers have to remember.

Phone Words

Phone words allow you to promote your business’s service, industry or product. They can give your business a competitive edge to competitors. Not limited to only six letters in length, there are a range of ways to incorporate a word into an inbound number. Get creative and test out different variations, and don’t forget to reach out to our team who can help you find the perfect number!

Premium Number Patterns

Premium number patterns utilise an easy to recall sequence of numbers. For a one-off payment of $750, you can purchase a premium 1300, 13 or 1800 number through ACMA. With no ongoing lease payments, buying a premium number can help you get maximum results for minimum spend.

Smart number and Phone Words FAQs

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We'll Find the Right Number for Your Business


Not sure which number is right for your business? Call us on 1300 00 1300 and talk to one of our Business Consultants. They'll be able to further explain any differences and suggest the best option for your requirements.

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