Phone words are 13, 1300 and 1800 numbers that spell a word through the phone's alphanumeric keypad. They're an excellent way to promote your product, service or industry and rather than remembering a sequence of numbers, your customers only have to remember the word and the prefix.
A product name or industry type can be incorporated into an inbound number in many ways. Business1300 offers a FREE Search and Advice service that will help you find the right phone word for your business. We'll search the ACMA database for an available number that best suits your needs, and then if you decide to go ahead, purchase the number on your behalf.
We do not lease phone words and the ROU (Rights of Use) is transferred to you. That way the number becomes your asset. This is important as the only way of having full control of the number is to be the ROU holder. Otherwise any marketing investment and goodwill created in the number may eventually go to one of your competitors.
We love our number 1300 GET TINT, thanks so much! Business 1300 has a super easy process. I highly recommend all companies buy their number.
Make Your Business 5x More Memorable
Phone words are 5 times more memorable than ordinary numbers, giving your business an excellent competitive advantage. Every time a customer dials your business number they're also dialling your product, service or industry. The number is just as effective by simply being displayed on your marketing material. It will stand out and make an impression while promoting your business.
There are many ways of incorporating a word into a number and making it more memorable. And the word doesn't need to be six letters in length. Even longer numbers like 1300 LEARNTOFLY are very effective. And even though the word is longer than six letters, all calls will still connect. This is called overdial, when a call starts connecting before the full sequence is finished.
If your preferred phone word is unavailable, the use of number 2 and number 4 are a popular way to create new variations. As an example, 1300 2 DISPLAY or 1300 4 TAXADVICE are an excellent way of promoting the services. Another way is to incorporate words like GO before the word, an example would be 1800 GOCLOUD or 1300 GOHARVEY. There is also the option of including other numbers before the start of the word following the prefix. This is especially useful if the required word is less than 6 letters. 1300 123 SAFE is a catchy way of creating an easy to remember phone word but also using numbers.
Examples of Phone Words in Action
Some of Australia's leading companies and organisations use phone words to promote their business. Some of the examples are: 1800 REVERSE (Reverse Call Service), 1300 GO DOGS (Western Bulldogs), 1800 DONATE (Care Australia), 1800 GOT JUNK (World's Largest Junk Removal Service), 1300 SHAVER (Shaver Shop), 13 SICK (National Home Doctor Service), 1300 FUELUP (United Petroleum), 13 GOGO (Shannons Insurance), 13 CABS (Yellow Cabs), 1300 RUBBISH (Australia Wide Rubbish Removal), 1300 FRIDGE (Commercial Fridge Services) and 1300 INSURANCE (Australian Insurance Company).
Getting a phone word is easy, and we'll help you choose the right number for your business. Call us on 1300 00 1300 or CLICK HERE to enquire about phone words and how to make your business 5 times more memorable.
Key Benefits of Phone Words
Phone Words are 5 Times More Memorable
The key to successfully promoting a business is being remembered. Research shows that phone words are 5 times more memorable than standard phone numbers.
Promote your Product or Service
Incorporate the name of your product or service in the phone word number. That way every time a customer calls your number, they're dialling your product or service.
Enhance Business Branding
A phone word adds another level of professionalism to your business brand, making it more substantial and projecting a stronger image.
Maximise Results from Marketing Activities
Being more memorable, phone words will make your business ads more effective and generate a better response rate.
Stand Out From Your Competitors
Product, service or industry type phone words are an excellent way to get greater exposure in your line of business. They create a point of difference that will make your business stand out among the competition.