---
title: "A Guide: Smart Numbers and Phone Words"
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# A Guide: Smart Numbers and Phone Words

 by [**Business1300**](https://www.business1300.com.au/business-1300/info-tips/author/business1300) on 23 July 2026, 11:00:00 am AEST

If you’re thinking about [getting a 13, 1300 or 1800 number for your business](https://www.business1300.com.au/13-numbers-1300-numbers-1800-numbers-australia), considering a smart number that spells a word or uses a memorable pattern may be a worthwhile investment.

 

Customised phone words can help small businesses and large corporations stand out by creating a distinguishable and unforgettable brand presence. Read on to learn more about how they work and why more and more businesses across Australia are choosing [smart numbers](https://www.business1300.com.au/smart-numbers).

 

## **What Are the Benefits of Using a Smart Number for Business?**

Smart numbers can help your business generate more enquiries, better response rates and strengthen your overall business image. Implementing a word or phrase into an easy to remember number, quicker recall for prospects is more likely when attempting to contact your business.

 

Also, when you purchase a smart number, you will also own the ROU (rights of use), which means you will have full rights to the use of that number - no ongoing lease payments required.

 

## **Securing Your Own Smart Number**

With over 1.5 million 1300 and 1800 smart numbers available for purchase, securing the perfect one for your business is simple. Business 1300 offers a free advice and search service using the ACMA database to browse available numbers that suit the unique needs of your business. Once you find a smart number you like, we can purchase it on your behalf.

 

## **Types of Smart Numbers**

Picking the right type of [smart number](https://www.business1300.com.au/smart-number) can depend on your industry, budget and what you’re looking to achieve. There are three primary types of smart numbers.

[ENQUIRE NOW](https://www.business1300.com.au/1300-1800-numbers-enquiry)

#### Phone Names

Increase your business presence, create brand awareness and be 5 times more memorable with a phone name. Spelling the name of your business through a phone’s alphanumeric keypad, phone names are a great technique for promoting a business name, as that’s all customers have to remember.

#### Phone Words

Phone words allow you to promote your business’s service, industry or product. They can give your business a competitive edge to competitors. Not limited to only six letters in length, there are a range of ways to incorporate a word into an inbound number. Get creative and test out different variations, and don’t forget to reach out to our team who can help you find the perfect number!

#### Premium Number Patterns

Premium number patterns utilise an easy to recall sequence of numbers. For a one-off payment of $750, you can purchase a premium 1300, 13 or 1800 number through ACMA. With no ongoing lease payments, buying a premium number can help you get maximum results for minimum spend.

 

## Smart Number and Phone Words FAQs

 

#### How Do Words in Phone Numbers Work?

Phone words are 1300, 1800 or 13 numbers that have a keyword that identifies a particular service or business attached to the end. Spelled out through a phone’s alphanumeric keypad, these inbound numbers can be contacted on mobile or landline numbers by simply typing in the number on a phone’s keypad.

#### What is the Difference Between a 1800 and 1300 Smart Number?

The real difference between 1800 and 1300 smart numbers is the way costs are divided between business and caller. When calling an 1800 number, the call is free, while 1300 numbers split the cost between the caller and business. Callers are charged the cost of a local call when calling a 1300 number.

#### Which Smart Number is the Best for my Business?

Picking the perfect smart number for your business will depend on the specifications of the line. With a range of features to better assist your business in handling calls, such as live answering, on hold messages, and Voice 2 Email, you can make any 1300 , 13 or 1800 number work for your business. Contact Business 1300 today for more information or advice on selecting a business number.

Topics: [Smart Numbers](https://www.business1300.com.au/business-1300/info-tips/topic/smart-numbers)

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